Political Tone Deaf Award (Bailout Nation)

This week's political tone deaf award goes to House Speaker Nancy Pelosi spokesman Brendan Daly who, when asked why 11 Democrats did not vote for the "economic stimulus package" when it was on the House floor last week, stated:

The speaker has said many times that the members are representative of their district. Many of the districts are more conservative, and they campaigned on fiscal responsibility, and we understand that.

When relaying remarks to media outlets a press spokesperson must not only deliver a comment that advances the narrative of the article -- they must provide a quote that will be seen by listeners, readers and/or viewers as authentic while enhancing the long-term brand perception of the organization within targeted audiences.

Daly completely fails in this regard. Although he is being authentic he is damaging the political brand of the Democratic House leadership by being honest on the reality that "liberals" or "progressives" are simply not fiscally responsible. While this quote is not going to change any swing voters minds in the 2010 election cycle it is important to ALWAYS stay on message to ensure the strength of the political brand long-term.

If the leadership of the Democratic Party wants to expand the scope of government involvement in the economy they better get a grip on their PR flacks.

A better statement from Daly would have been:

The speaker has said many times that the members are representative of their district. She respects the diverse views within the Democratic House caucus and will continue to work with the entire caucus to address the massive challenges that confront our nation.

I like this statement better for a number of reasons:

1. This statement does not damage the public's image of the Democratic Party or the rebranding campaign from the word "liberal" to "progressive."
2. Although she seems accepting of the votes against the "economic stimulus package," their is a subtle threat in the latter part of the statement that members shouldn't get too comfortable voting against her on legislation.
3. I included the line "diverse views within the Democratic Party" from a branding perspective... to contrast the ideological purity current being enforced within the GOP. It is important for swing voters (moderates and independents) to see the Democratic Party as open to diverse ideologies to find solutions to the problems of America.