The New Newsweek

I commend Newsweek for revamping their magazine in light of their recent and projected subscription losses. Details per the New York Times article:

"'If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable,'" per John Meachem, Newsweek's editor...

"Newsweek loses money...it has to try something big...

'Mass for us is a business that doesn’t work,' said Tom Ascheim, Newsweek’s chief executive. 'Wish it did, but it doesn’t. We did it for a long time, successfully, but we can’t anymore.'

Thirteen months ago, Newsweek lowered its rate base, the circulation promised to advertisers, to 2.6 million from 3.1 million, and Ascheim said that would drop to 1.9 million in July, and to 1.5 million next January...

Starting in May, articles will be reorganized under four broad, new sections — one each for short takes, columnists and commentary, long reporting pieces like the cover articles, and culture — each with less compulsion to touch on the week’s biggest events. A new graphic feature on the last page, “The Bluffer’s Guide,” will tell readers how to sound as if they are knowledgeable on a current topic, whether they are or not.