Thursday, October 30, 2008

The Media's Change of Guard

I thoroughly enjoy the political e-mail conversations/debates I have with three good friends of mine growing up. Two I would consider very liberal, the other pretty conservative (of the Heritage Foundation ilk). After a conversation on whether or not O'Reilly and Hannity have any intelligence I decided to retort with a longer response on the future state of the media. The piece is unedited and very raw, yet I thought I would share it here as it may be of interest to some.

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Looking at the current media environment I think partisan media will only grow. If you look at communications and media historically partisan and opinionated news sources dominated. The period between WWII and the 2000 elections, where the ethics and standards of journalism was held in the upmost esteem, was a historically anomaly. This period was possible due to the incredible profit margins the networks, print and radio outlets had as the cost of distributing information went radically down due to new technologies (broadcast and print ad revenue with a growing affluent readership).

The profit margins are gone. Technology has grown so rapidly it has enabled an entire new medium of communication that is free to deliver -- the internet. Not only is it free it is incredibly fast. Why would I pay and wait for information when I can get it free and quicker online?

Daily newspapers are simply fucked. They will never make up the ad revenue online. The transaction cost for people to search for favorite sources of information online is very minimal. People will naturally look for information that conforms to their world view as it provides greater satisfaction. For evidence not only have the daily circulation numbers crashed, the New York Times corporate debt is now rated as junk and the Christian Science Monitor dropped its daily print edition and became a weekly. If a non-profit can't make it times are really bad.

With those will go the high standards for journalism, unfortunately. Newspapers especially will be in a desperate search to preserve market share, if they survive at all. Rebranding oneself as a paper that "thinks like I do" may be their only salvation outside of some of the elite papers (WSJ, Financial Times, New York Times).

Welcome to the new era of tabloid, partisan journalism. Our only salvation is more sites like TPM and similar right-wing sites find a new audience that is willing to pay for investigative journalism.

Furthermore...

The better question here is what does this mean for democracy? As communities grow more uniform (Santa Barbara elite liberals, suburban Orange County conservative), is the nature of bipartisanship essentially doomed? Don't blame the politicians -- blame the voting public!

My biggest concern here is that people stop thinking analytically on how to best solve problems and resort to familiar political rhetoric to feel they belong to something. A spirit of bipartisanship leads to better solutions as people are forced to negotiate out of their often narrow political convictions.

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